What is AI Prospecting
AI Prospecting automates lead discovery using intelligent agents that find and qualify prospects matching your ideal customer profile.
How It Works
Instead of manually searching ZoomInfo, you describe your ideal customer and AI agents automatically:
- Discover companies matching your criteria
- Evaluate each company for fit
- Identify decision makers at qualified companies
- Save the best leads for follow-up
The Three Agents
| Agent | Role | What It Does |
|---|---|---|
| Harvester | Company Scout | Searches ZoomInfo for companies matching ICP |
| Evaluator | ICP Analyst | Scores companies (1-10) for fit |
| Headhunter | Contact Finder | Finds decision makers with verified emails |
What You Need
Before starting:
- Campaign with ICP filters defined
- ZoomInfo integration connected (Settings > Integrations)
- ICP description explaining who you want to reach
Benefits
- Scale - Find 50-150 leads in one session
- Quality - AI scores each lead for fit
- Time - Minutes instead of hours
- Consistency - Repeatable process every time
Quick Links
- Starting a Session - Configure and launch
- Understanding Agents - How each agent works
- Lead Scoring - What scores mean
- Enrichment - Adding contact details