Campaign Metrics

Understand how your campaigns are performing with key metrics.

Campaign KPIs

Each campaign displays these metrics:

Interpreting Metrics

Lead Volume

• Total Leads shows campaign size
• Weekly indicates recent momentum
• Growing weekly count = active prospecting

Lead Quality

• Favorites shows high-value leads identified
• Complete indicates actionable leads (have contact info)
• High complete % = better data quality

Conversion Success

• Converted shows revenue-generating leads
• Conversion rate = Converted / Total Leads

Campaign List View

The campaign list shows summary metrics:

• Lead count
• Status badge
• Last activity

Click any campaign to see full metrics.

Campaign Detail View

Expanded metrics available on campaign page:

• All KPIs with current values
• ICP filters configuration
• Full leads table filtered to campaign

Tracking Over Time

Campaign metrics reflect:

• Current point-in-time values
• Use dashboard date filter to see historical snapshots
• Weekly trends visible in Weekly metric

Using Metrics for Decisions