SDR Targets
Set monthly productivity targets for individual SDRs.
Who Can Edit
- Super Admin - Full edit access
- AE - Full edit access
- SDR - View only (see their targets)
Accessing
Go to Settings > SDR Targets.
Target Metrics
Five metrics per SDR per month:
| Metric | Description |
|---|---|
| Leads | Qualified leads to identify |
| Outreach | Personalized outreach attempts |
| Engagements | Positive responses to receive |
| Meetings | Sales meetings to book |
| Conversions | Deals to close |
Setting Individual Targets
- Select Month and Year
- Find SDR in the list
- Click Edit button
- Enter target values
- Click Save
Bulk Target Setting
Set same targets for multiple SDRs:
- Click Bulk Set button
- Check boxes for SDRs to include
- Use Select All / Deselect All as needed
- Enter target values
- Click Apply
Target Table Display
| Column | Shows |
|---|---|
| Name | SDR name and avatar |
| Leads | Lead target |
| Outreach | Outreach target |
| Engagements | Engagement target |
| Meetings | Meeting target |
| Conversions | Conversion target |
| Actions | Edit button |
SDRs Without Targets
If an SDR has no targets for selected month:
- Shows “No targets set”
- Click Set Targets to add
Validation
- All values must be ≥ 0
- Values are integers
- No maximum limit
Target Recommendations
| Experience | Leads | Outreach | Engage | Meeting | Convert |
|---|---|---|---|---|---|
| New SDR | 20 | 100 | 10 | 5 | 1 |
| Experienced | 40 | 200 | 25 | 15 | 3 |
| Top Performer | 60 | 300 | 40 | 25 | 5 |
Adjust based on market, product, and capacity.