ICP Filters

ICP (Ideal Customer Profile) filters define who you want to target in a campaign.

Why Use ICP Filters?

• Guide AI Prospecting - Agents use filters to find matching companies
• Organize leads - Know which leads fit your target criteria
• Measure alignment - Track how well leads match your ICP

Available Filters

Industry Targeting

Industries Specific industry categories to target:

• Healthcare
• Financial Services
• Technology
• Manufacturing
• Retail
• Professional Services

Industry Keywords Terms that appear in company descriptions:

• “digital transformation”
• “cloud migration”
• “AI/ML”

Job Targeting

Job Titles Specific titles to target:

• CEO, COO, CFO
• VP Engineering
• Director of IT
• Office Manager

Seniority Levels Decision-making authority:

• C-Suite
• VP
• Director
• Manager
• Individual Contributor

Departments Organizational function:

• Engineering
• Finance
• Operations
• IT
• Sales

Company Targeting

Employee Count Company size range:

• Min: Smallest company size
• Max: Largest company size
• Example: 50-500 employees

Revenue Range Annual revenue tier:

• $1M-$10M
• $10M-$50M
• $50M-$100M
• $100M+

Location Targeting

Countries Target geographic regions at country level.

States Primary location targeting for US companies:

• Select specific states
• Most common filter for regional campaigns

How Filters Work

In AI Prospecting

Filters are passed to AI agents:

1. Harvester uses industry/location to search ZoomInfo
2. Evaluator scores companies against ICP
3. Headhunter targets specified job titles/seniority

In Lead Capture

Filters don’t restrict manual capture but help identify fit.

Best Practices

Editing Filters

1. Open campaign detail view
2. Click Edit button
3. Modify ICP filters
4. Save changes

Changes apply to future AI Prospecting sessions.