Conversion Funnel
Visualize how leads convert through each stage.
The Funnel Stages
Conversion Rate Formulas
| Rate | Formula |
|---|---|
| Leads → Outreach | (Outreach / Leads) × 100% |
| Outreach → Engagement | (Engagements / Outreach) × 100% |
| Engagement → Meeting | (Meetings / Engagements) × 100% |
| Meeting → Conversion | (Conversions / Meetings) × 100% |
Reading the Funnel Chart
The funnel chart shows:
- Horizontal bars - Proportional to counts
- Stage labels - Metric name
- Count values - Actual numbers
- Conversion rates - Between stages (%)
- Colors - Different for each stage
What Good Looks Like
Typical healthy conversion rates:
| Stage | Typical Range |
|---|---|
| L → O | 80-100% |
| O → E | 5-15% |
| E → M | 20-40% |
| M → C | 20-50% |
Identifying Bottlenecks
Low L → O Rate
- Not enough outreach activity
- Focus: Increase daily outreach
Low O → E Rate
- Poor message quality
- Wrong audience
- Focus: Improve targeting and messaging
Low E → M Rate
- Not converting interest to meetings
- Focus: Faster follow-up, better qualification
Low M → C Rate
- Poor closing skills
- Wrong prospects
- Focus: Sales training, ICP refinement
Using the Funnel
- Identify weakest rate - Where is the biggest drop?
- Diagnose cause - Why are conversions low?
- Take action - Focus improvement efforts
- Monitor - Watch for rate improvement
Team vs Individual
The funnel can show:
- Team aggregate - Overall team performance
- Individual - Your personal funnel
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