Benchmarks

Compare your email performance against industry standards.

What Are Benchmarks?

Benchmarks are industry-standard rates that help you assess if your performance is good, average, or needs improvement.

Benchmark Metrics

Performance Status Thresholds

Your rates are compared to benchmarks and assigned a status:

Bounce Rate (Inverted)

For bounce rate, lower is better:

Benchmark Comparison Chart

The visual chart shows:

• Your rates - Color-coded bars by status
• Benchmark rates - Gray reference bars
• Difference - Tooltip shows exact gap

Using Benchmarks

Identify Weaknesses

If Open Rate is “Poor”, focus on:

• Subject lines
• Send timing
• Sender reputation

Validate Success

“Excellent” status confirms your strategy works.

Set Realistic Targets

Use benchmarks as a baseline for monthly targets.

Benchmark Sources

Benchmarks represent typical B2B cold email performance:

• Industry averages
• Platform data
• Best practice guidelines

Customizing Benchmarks

Admins can adjust benchmark values in Settings > Email Benchmarks to match your specific industry or historical performance.