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FeaturesEmail OutreachEmail Performance Hub

Email Performance Hub

The Email Performance Hub tracks your email outreach campaigns with detailed analytics and target-based progress tracking.

What It Tracks

The Email Performance Hub monitors your cold email campaigns through the entire funnel:

Dashboard Overview

Overview Cards

Seven KPI cards showing:

  • Contacts Sourced
  • Contacts Validated
  • Emails Sent
  • Delivered
  • Opened
  • Replied
  • Positive Replies

Performance Charts

  • Trend Chart - Weekly open and reply rates
  • Benchmark Chart - Your rates vs industry standards

Campaign Breakdown

Table showing per-campaign metrics:

  • Contacts validated
  • Emails sent
  • Open rate
  • Reply rate
  • Positive replies

Target Progress

Progress toward monthly email goals.

Key Concepts

Cascading Funnel

Each rate is calculated as a percentage of the previous stage:

  • Open Rate = % of delivered emails opened
  • Reply Rate = % of opened emails replied

This is different from measuring everything against “sent”.

Benchmarks

Industry standards you compare against to assess performance.

Monthly Targets

Goals set for each metric, tracked with progress bars.

Best PracticesKey Metrics