Campaign Overview
Campaigns are collections of leads organized around a specific outreach initiative or target market.
What Are Campaigns For?
Campaigns help you:
- Organize leads by target market or initiative
- Track performance per campaign
- Define ICP with specific filters
- Measure success across different strategies
Campaign Structure
Each campaign includes:
- Name - Identifying label
- Description - Notes about the campaign
- Status - Active, Paused, or Archived
- ICP Filters - Targeting criteria
- Leads - Contacts assigned to the campaign
Campaign Statuses
| Status | Meaning |
|---|---|
| Active | Accepting new leads, visible in lists |
| Paused | Temporarily stopped, leads remain |
| Archived | Completed, hidden from default views |
Accessing Campaigns
Campaigns appear in:
- Sidebar - Quick navigation to campaign list
- Lead table - Campaign column and filter
- Extension popup - Campaign selector when capturing
Campaign Metrics
Each campaign displays:
- Total leads
- Favorites count
- Converted leads
- Weekly additions
- Complete contacts (has email + phone)
- Last activity date
Quick Links
- Creating Campaigns - Set up a new campaign
- ICP Filters - Define targeting criteria
- Campaign Metrics - Understand performance
- Managing Campaigns - Edit and organize