Revenue Metrics

The Revenue Metrics row shows SaaS-focused KPIs for tracking financial performance.

Metrics Explained

Net Revenue

What it measures: New money received this period.

Calculation:

Net Revenue = One-time payments + First-month MRR from new conversions

Display: Currency format with trend % vs previous period.

MRR (Monthly Recurring Revenue)

What it measures: Monthly revenue from active subscriptions.

Calculation:

MRR = Sum of mrr_amount for all active customers

Where active = billing started and not churned.

Display: Currency format with sparkline showing trend.

ARR (Annual Recurring Revenue)

What it measures: Annualized revenue projection.

Calculation:

ARR = MRR × 12

Use case: Understanding company valuation and growth trajectory.

MRR Growth

What it measures: Month-over-month MRR change.

Calculation:

MRR Growth % = ((Current MRR - Previous MRR) / Previous MRR) × 100

Interpretation:

• Positive (green ↑) = Growing
• Negative (red ↓) = Shrinking
• Zero = Flat

Where Data Comes From

Revenue data is captured when leads are marked as converted:

• One-time revenue - Entered during conversion
• MRR amount - Monthly subscription value
• Billing start date - When revenue recognition begins

See Converting Leads for how to record revenue.